Guide · Asking for reviews
WhatsApp Messages to Ask for a Google Review: Templates That Follow Google's Rules
Most customers who had a good experience would leave a review if someone asked at the right moment. WhatsApp is where your customers already talk to you. Here are messages you can copy, and the ones that could get your reviews removed.
Short answerSend a short, personal message within a day of the visit, with your direct Google review link, asking for an honest review. Ask every customer the same way. Don't ask for five stars, don't ask only customers who were happy, and don't offer anything in return: Google's policy prohibits all three.
The three rules every message has to follow
Google's policy on fake engagement is short, and it applies to WhatsApp messages as much as to anything said at the counter:
- Ask everyone the same way. Businesses must not selectively ask for positive reviews. "If you enjoyed your visit, please review us" and sending the link only to customers who seemed happy both count.
- Ask for an honest review, not a good one. "Please give us 5 stars" is asking for a positive review.
- Offer nothing in return. No discounts, freebies, coupons, cashback or lucky draws for reviews.
Google can remove reviews collected this way, and in serious cases it can stop a profile receiving new reviews for a while and show a warning to people who view it.
Before you send
- Only message people who gave you their number and would expect to hear from you, such as for a booking, delivery or bill.
- Send it soon. The same evening or the next day, while the visit is fresh. For a product, after it has been delivered and used for a few days.
- Use the direct review link, which opens the review form for your business. Get it in your Business Profile under Read reviews → Get more reviews.
- Use their name. A message that starts with their name reads as personal, not as a broadcast.
- One reminder at most. If they haven't reviewed after a few days, one gentle follow-up is fine. Then stop.
Templates you can copy
Replace the words in brackets. Each one asks for an honest review and works for every customer, whatever their experience.
1. General, in English
Hi [Name], thank you for choosing [Business]! Could you take a minute to share your honest experience on Google? It helps other people nearby find us: [review link]
2. General, in Hindi
नमस्ते [Name] जी, [Business] चुनने के लिए धन्यवाद! क्या आप एक मिनट निकालकर Google पर अपना सच्चा अनुभव साझा करेंगे? इससे आस-पास के लोगों को हमें ढूँढने में मदद मिलती है: [review link]
3. General, in Hinglish
Namaste [Name] ji, [Business] aane ke liye dhanyavaad! Agar aapke paas ek minute ho, to Google par apna sachcha anubhav zaroor likhiye: [review link]
4. Clinic or doctor
Say nothing about why they visited, even in a private message: the message may be read by family members or show up in notifications.
Hi [Name], thank you for choosing [Clinic]. If you have a minute, we would value your honest feedback on Google. It helps other families find the right care: [review link]
5. Restaurant or cafe
Hi [Name], thanks for dining with us at [Restaurant]! Could you share your honest thoughts on Google? It takes a minute and really helps a local place like ours: [review link]
6. Salon or spa
Hi [Name], thank you for visiting [Salon] today! We'd love to hear how it went. Could you share your honest experience on Google? [review link]
7. Shop, furniture or anything delivered
Send this a few days after delivery, once they have used it.
Hi [Name], it's [Business]. We hope your [product] arrived safely. Once you've had a few days with it, could you share your honest review on Google? It helps other buyers decide: [review link]
8. Home services and repairs
Hi [Name], thank you for choosing [Business] for your [service]. Could you take a minute to share your honest experience on Google? [review link]
9. For businesses in the UAE or the US
Hi [Name], thanks for choosing [Business]! Would you mind sharing your honest experience on Google? It takes about a minute: [review link]
10. One gentle reminder
Hi [Name], just a gentle reminder in case you missed our last message. If you have a minute, an honest review on Google would mean a lot to us: [review link]. Thank you either way!
Messages that break Google's rules
These are common, and each one risks getting your reviews removed:
"Please leave us a 5-star review on Google!"
Asks for a positive review. Ask for an honest one.
"If you enjoyed your visit, please review us. If not, reply here and tell us."
Sends happy customers to Google and everyone else elsewhere. That is review gating.
"Review us on Google and get 10% off your next visit."
An incentive, even a small one.
"Please mention Dr. Sharma and our root canal treatment in your review."
Google doesn't allow asking for specific content, and for a clinic it also reveals a patient's treatment.
Doing this without typing each message
ReviewBoost's dashboard has an Ask on WhatsApp button: type the customer's name and number, and WhatsApp opens with your message and that customer's own link to your review page. You press send from your phone, and the dashboard shows whether they opened it, got help writing, and went on to Google. It won't save a message that asks for five stars, only happy customers, or offers anything in return.
Frequently asked questions
Is it allowed to ask for Google reviews on WhatsApp?
Yes. Asking customers for honest reviews is allowed, on WhatsApp or anywhere else, as long as you ask everyone the same way and don't offer anything in return.
Can I ask customers for a 5-star review?
No. Google's policy prohibits selectively asking for positive reviews. Ask for an honest review instead.
Can I send the review link only to happy customers?
No. Sending the request only to customers who were happy, or sending unhappy customers somewhere else instead, is review gating, which Google prohibits.
Can I offer a discount for a Google review?
No. Discounts, freebies and other rewards for reviews are incentives, which Google prohibits.
How many times can I remind a customer?
One gentle reminder a few days later is reasonable. After that, stop: repeated messages feel like pressure.
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Sources: Google Maps user-contributed content policy: Prohibited and restricted content · Google Business Profile Help: Create a Google link or QR code to request reviews · Google Business Profile Help: Tips to get more reviews